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Join Me For Great Sessions at ProductCamp Boston!
- By Steve Robins Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston! ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on...
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It’s About Content Consumption
- By Steve Robins R.I.P. The Flip Earlier today, Cisco shut down the Flip Video division. How a product could go from must-have to shut-down in 4 years is incredible. Surely, it has something to do...
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Building Your Solution Marketing Strategy
By Steve Robins Where Are You in the Solution Marketing Lifecycle? The obvious part of solution marketing is what gets delivered at the end of the process in the go-to-market phase – materials, web...
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Keynote at ProductCamp Boston: The Invisible Customer
By Steve Robins Join me On June 9 at Microsoft Cambridge for ProductCamp Boston 2012! I’ve always been passionate about ProductCamp – I’ve been speaking at ProductCamp Boston since it began in 2009 and...
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Session at ProductCamp: Marketing 3.0 – What’s Next?
Once again, I’ll be leading a session at ProductCamp Boston, one of the three largest ProductCamps in the world. I hope you’ll join me at ProductCamp and participate in this interactive discussion....
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